Marketing with people, not marketing at people
Unleash the power of communities. Most brands kid themselves into believing that they have a community of clients. But what is a community in the first place? And how do you facilitate it? We know the drill.
A 3-step approach
The notion of influence is widespread, yet its definition is far from being obvious.
In many cases, it’s a question of identifying the agents of change within one or more communities,
often outside the target audience.
your brand DNA
We study your brand DNA and your influence landscape
associated spheres of influence
Extending the area of influence to other topics and avoiding the diva effect
A long-term approach
Working in depth and over time to avoid one-off, ineffective short-lived social campaigns. We are living and breathing the stuff.
In our latest book le Digital marketing from @ to Z we devote a whole section to this subject