From induction to in-depth training and lecturing.
Why teach digital?
The first valid question regarding digital training isn’t What? Or How? It should definitely be Why? This, in essence, is the question which should guide each digital transformation endeavour; our experience in the field has shown that, however, almost inevitably, this question is circumvented.
It is understandable in a way; it is undoubtedly the most difficult question, and addressing it often requires one produces considerable efforts to question the status quo. To a large extent, answering the other, less fundamental, questions makes everyone feel more comfortable: “what tools should we deploy to achieve our goals”, even though, most if the time such goals haven’t been properly defined, is easier.
Tools are down-to-earth, they can be conveniently demonstrated, one can use them, sometimes even effectively, without quite knowing why. Copycatting competitors, and seemingly good practices, is also very convenient. The fact that innovations seldom, or even never, arise from the direct replication of what others have done doesn’t matter that much to many. Yet, it does a lot to those who wish to succeed.
Observing others, what we sometimes pompously name business intelligence, is obviously recommended. Yet, innovation do not start here. A bit counterintuitively, we have witnessed that intelligence business intelligence is more effective once your goals and business objectives been set. Innovation barely hinges only on benchmarking, which either tends to induce replication for the sake of replication or, more often than not, inhibition; for It is hard to mimic the best when one isn’t.
Why vs What
Similarly, when it comes to digital training, we at Visionary Marketing, always aim to question the “Why” with our clients prior to working on a new programme. This is how we can establish the most satisfactory scheme for your members of staff and your company, therefore ensuring that our teaching objectives are aligned with your business objectives.
Online digital training
Digital content, background, status and trends
Experience
We have had a long-standing and comprehensive experience of training students and business professionals in all sorts of circumstances and countries. What has always amazed us in our daily experience is that there is more often than not a lack of understanding of the objectives of the audience, and that training sessions are in need of improvement in terms of addressing the learners’ needs.