About Yann Gourvennec, CEO & Founder of Visionary Marketing

A unique approach to marketing

Yann Gourvennec is the founder and director of the digital marketing agency Visionary Marketing. he is a marketer, web and social media practitioner, marketing speaker, lecturer and author.

From intrapreneur to entrepreneur

Yann Gourvennec is the founder of the Visionary Marketing digital marketing agency. In 2014, after many years spent getting organisations moving as an intrapreneur, he moved to the other side of the fence and took the entrepreneurial plunge. Passionate about marketing and digital, he has brought his marketing vision to bear on numerous projects that have contributed to innovation in large global companies as well as small and medium-sized enterprises. Small is beautiful!

Amongst his main past achievements he digitised the Unisys price lists as early as 1988, designed and deployment of one of the world’s first CRMs across the Unisys Worldwide Sales Force between 1992 and 1995, his wrote first Internet intelligence proposal and website in 1995 ( archive), launched the internet-banking.com website (archive ) on behalf of Unisys UK in 1996, and launched his first e-commerce Internet site in 1996.

Yann sold thousands of unified messaging systems for pioneering European ISP Wanadoo in 1999 ( archive), pioneered WebTV in 2000, launched Web conferencing for France Télécom with Webex in 2001 (then a start-up), created his first blogs at the end of 2004, wrote his first recommendations for Web 2.0 within businesses in mid-2007, created the Orange Business Services blogs in 2008 and placed his company as one of the top brands on Twitter in France, joined Socialmedia.org in early 2008 and created Media Aces, its European counterpart in 2009.

About Yann Gourvennec’s Books and keynotes

Yann is a public speaker, presenting his experience and leading debates on the Internet, CRM, Marketing and the Social Web. He regularly delivers MBA and masters courses courses in French and English at various schools and businesses. He regularly organises webinars and real-life conferences. He is the author of numerous books on marketing and digital marketing.

Precommerce

contributor to
Pre-commerce by
Bob Pearson (2011)

Social Media

co-author with Hervé Kabla of Mastering Social Media Like A Boss, published by Kawa (2011)

Digital & social

co-author with Hervé Kabla of Mastering Digital Marketing Like A Boss, published by Kawa (2014)

Digital Strategy

co-author with Hervé Kabla of Mastering Digital Strategy  Like a Boss, published by Kawa (2017)

Lockdown

co-author with a group of eight authors of Mastering the Lockdown like a Boss, published by Kawa (2020)

Digital Marketing

co-author with Hubert Kratiroff of Digital Marketing From @ to Z published by Eyrolles (2024)

His bio by a leading IT publication

Yann Gourvennec was a  regular contributor to bnet UK until its demise in 2009 and 2010. He has a passion for  innovation, sharing and creating and learning, drawing and writing. He is also a lecturer at the Paris University, the  Paris graduate school of management  and Omnes Education at which he lectured not only about the Social Web and e-business, but also e-commerce, electronic payments, Marketing, innovation and ICT marketing project management. He also contributed to Hootsuite’s US/CDN blog.

His CBS Interactive contributions
LinkedIn

Contact Yann Gourvennec

Contact Yann Gourvennec
 Visionary Marketing in a nutshell

Here is what we can say about Visionary Marketing in a few words. We are a European B2B digital marketing agency that works in France and internationally on behalf of visionary clients of all sizes who want to make digital marketing a spearhead of their overall strategy. An agency of seasoned professionals, pioneers in digital marketing, social media, word-of-mouth marketing and B2B digital marketing since the early days of the Web. "Full-stack marketers" who have written numerous books on the subject and who, drawing on their own professional experience as directors of digital and social media, will support you and guide you from strategy to implementation of your digital marketing endeavours.

A team of seasoned experts is here to help you with your digital transformation efforts

Do you have plans for a forthcoming digital transformation? Unless you have the inkling that digital marketing could represent a threat or an opportunity? Or would you just like to evaluate your current digital maturity level? Our teams of consultants have been practising digital transformation on a daily basis for years, and are here to support and guide you every step of the way. Check our digital transformation strategy offering page for details.


A content marketing strategy tailored to your business needs and objectives

Content marketing has become one of the most important disciplines in business strategy nowadays. Indeed, customers hate to be sold to but love to buy, especially in B2B, where purchases are often made by more than one person. To succeed in the challenge of winning over these new buyers, you need to take your content marketing to the next level and turn it into a powerhouse for documenting your potential customers' business issues as well as the matching solutions. Our team of Visionary Marketers have been practising in the field since the early days of the Web, following, if not leading, its rapid developments. We're also well versed in Web content and can help your teams to take charge of these issues, giving you autonomy and independence.

We can also ensure a transfer of knowledge to your teams. To that effect check  our content marketing strategies to help our customers win. We invite you to take a look at our portfolio, which describes as simply as possible the hundred or so projects we have carried out with our customers since we were founded as an agency in 2014. To get a better idea of our vision of digital marketing, we also invite you to subscribe to our news site at visionarymarketing.com.